Search engine optimization (SEO) services are designed to improve the visibility and ranking of a website in search engine results pages (SERPs). This is achieved through a variety of techniques, including on-page optimization (such as keyword research and content optimization), off-page optimization (such as link building), and technical SEO (such as website speed optimization and mobile optimization). By improving the ranking of a website in SERPs, SEO services can drive more targeted traffic to a website, leading to increased leads, sales, and revenue. SEO services can be especially beneficial for small businesses and startups, as they can help to level the playing field against larger, more established competitors.