PPC (pay-per-click) advertising services involve creating and managing online advertising campaigns that are targeted to specific audiences and designed to drive traffic to a website or landing page. These campaigns typically utilize platforms like Google Ads or Bing Ads, and are paid for by the advertiser each time a user clicks on the ad. PPC advertising services can include a range of tactics, such as keyword research and targeting, ad copywriting and design, bid management, and landing page optimization, as well as ongoing management and analysis of the campaign to ensure it is performing effectively and delivering the desired results. These services can be beneficial for businesses looking to reach specific audiences and drive targeted traffic to their website, as well as for those looking to increase brand awareness or generate leads and sales online.