Marketing automation strategy and planning involves developing a comprehensive plan for using marketing automation software and tools to streamline, automate, and measure marketing tasks and workflows. This can include identifying the specific marketing goals and objectives that the automation will support, as well as the target audience and desired outcomes. It may also involve identifying the specific marketing tasks and processes that can be automated, such as email marketing, social media marketing, lead generation and nurturing, and customer segmentation. The plan should also consider the integration of marketing automation with other marketing and sales systems and processes, as well as the resources and support needed to implement and maintain the automation. The goal of marketing automation strategy and planning is to improve efficiency, reduce manual effort, and drive better results from marketing efforts.