Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to drive profitable customer action by providing valuable information, education, or entertainment that helps to build trust and establish credibility with potential customers. Content marketing services may include creating and publishing blog posts, articles, social media posts, videos, ebooks, infographics, and other forms of content that are designed to educate, inform, or engage with target audiences. These services may also involve conducting keyword research, creating editorial calendars, and analyzing and tracking the performance of content to optimize and improve results.